About This Course
The Digital Marketing program develops practical skills in SEO, social media, content, advertising, analytics and campaign planning. Students create real marketing assets, work on practical campaigns, measure performance, build a portfolio, receive mentor guidance, and prepare for entry-level marketing roles.
What You Will Learn
Curriculum Roadmap
Foundation
- • Marketing Fundamentals
- • Customer Journey
- • Audience Research
- • Branding Basics
- • Content Strategy
- • Marketing Funnels
- • Channel Planning
- • KPI Fundamentals
SEO & Content
- • Keyword Research
- • On-Page SEO
- • Technical SEO Basics
- • Content Planning
- • SEO Copywriting
- • Blogging Strategy
- • Link Building
- • SEO Performance
Social Media
- • Instagram Marketing
- • Facebook Marketing
- • LinkedIn Marketing
- • Content Calendar
- • Organic Growth
- • Community Management
- • Influencer Marketing
- • Engagement Analytics
Paid Ads
- • Google Ads
- • Meta Ads
- • Audience Targeting
- • Campaign Setup
- • Budget Management
- • Conversion Tracking
- • Remarketing
- • A/B Testing
Analytics & Automation
- • Google Analytics 4
- • Search Console
- • UTM Tracking
- • Marketing Dashboards
- • Lead Funnels
- • Email Marketing
- • Automation Basics
- • Campaign Reporting
Career Prep
- • Live Campaigns
- • Applied Project Brief
- • Campaign Portfolio
- • Performance Reports
- • Resume Building
- • LinkedIn Profile
- • Mock Interviews
- • Placement Readiness
Real-World Projects You'll Build
Live Google Ads Campaign
Plan, set up, and optimize a real Google Search campaign with defined budget, targeting, and performance goals.
Meta Ads Campaign Simulation
Create a full-funnel Facebook + Instagram ad campaign with audience research, creatives, and A/B test strategy.
SEO Audit & Strategy Report
Conduct a complete SEO audit of a real website and deliver a structured improvement strategy with keyword targets.
Career Outcomes
Who Can Join This Course?
Current Batch Information
Ask admissions for current fees, offers and batch dates before enrolling.
Placement Support Included
Get Free Counselling for This Course
Our counsellor will explain the curriculum, fee, batch schedule, and career opportunities in detail.
Frequently Asked Questions
Explore Related Courses
Practical digital marketing topics
The course covers search optimization, paid search and social campaigns, content, and measurement. Its curriculum names Google Ads, Meta Ads, GA4 and Search Console; ask the team which account exercises and portfolio deliverables are available in the current batch.
Useful questions
Are GA4 and Search Console included?
Both appear in the course outline as measurement and search tools. Ask admissions about the current practical exercises and account access.